Prophet Baiden is distinct from many others in his field by his understanding and use of social media. With about half a million followers on Facebook, Instagram, Twitter and YouTube, he is one of the most influential users of new media, crafting his messages in such a way as to derive maximum impact. His radio and TV program, Airpower with Kakra Baiden are also streamed online and enjoyed by his followers from every corner of the world. He also headlines The Air Power Conference, an interdenominational prophetic event that is held in various locations around the world. He is married to Lady Reverend Dr Ewuradwoa Baiden, with whom he has four children.